Creative Europe's MEDIA sub-programme is a European Commission support tool for the European film and audiovisual industry
About the MEDIA Sub-programme
MEDIA has two key priorities:
- To increase the capacity of the audiovisual sector;
- To promote transnational circulation;
In order to help strengthen the capacity of the audiovisual sector, MEDIA has the following objectives:
- To facilitate the acquisition of skills and create networks by specifically encouraging the use of digital technologies to ensure adaptation to market developments;
- To increase the creative capacity of audiovisual operators in relation to their work with potential for marketing in Europe and beyond and to facilitate European and international co-productions, including television broadcasting;
- To stimulate interaction between the different companies in order to facilitate audiovisual operators' access to the markets and business tools to increase the visibility of their projects in European and international markets.
With regard to the promotion of transnational circulation, MEDIA has the following objectives:
- To aid film distribution through transnational activities such as marketing, promotion, distribution and exhibition of audiovisual projects;
- To support transnational commercialisation and distribution through online platforms;
- To increase public awareness in order to stimulate more interest in audiovisual projects, particularly through the promotion of events and festivals and development of film-making skills;
- To promote the flexibility of new methods of distribution for the emergence of new business models.
