Centro de Informação Europa Criativa

Centro de Informação Europa Criativa

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Increasing the Capacity of the Audiovisual Sector



With the aim of strengthening the capacity of the audio-visual sector, MEDIA has the following objectives:

  • To increase skills and create networks by specifically encouraging the use of digital technologies for the necessary adaption to market developments;
  • To increase the creativity of audiovisual operators in relation to their works with potential for distribution in Europe and beyond and to create European and international co-productions, including television companies;
  • To stimulate interaction between companies in order to allow audiovisual operators access to markets and business tools for increasing the visibility of their projects in European and international markets.

Promotion of transnational circulation



Regarding the promotion of transnational circulation, MEDIA has the following objectives:

  • To support film distribution through the transnational activities of marketing, promotion, distribution and exhibition of audiovisual projects;
  • To aid commercialisation and distribution through online platforms;
  • To help educate the public in order to stimulate more interest in audiovisual works, in particular through the promotion of events and festivals and the development of film-making skills;
  • Create more flexible methods of distribution to facilitate the emergence of new business models.