Regarding the promotion of transnational circulation, MEDIA has the following objectives:
To support film distribution through the transnational activities of marketing, promotion, distribution and exhibition of audiovisual projects;
To aid commercialisation and distribution through online platforms;
To help educate the public in order to stimulate more interest in audiovisual works, in particular through the promotion of events and festivals and the development of film-making skills;
Create more flexible methods of distribution to facilitate the emergence of new business models.